These are OnePlus Buds. They are a real product made by a real company, despite what US Customs seems to think.
Enlarge / These are OnePlus Buds. They’re an actual product made by an actual firm, regardless of what US Customs appears to assume.

OnePlus

Authentic story 10:07am EDT: US Customs and Border Safety this weekend proudly tweeted a few high-value seizure of counterfeit digital items at John F. Kennedy Worldwide Airport. “That is not an 🍎,” the company wrote yesterday, sharing two footage and linking to a press launch.

“CBP officers seized 2,000 counterfeit Apple Airpod Earbuds from Hong Kong destined for Nevada at an air cargo facility,” the company wrote within the press launch, dated Friday. “If the merchandise had been real, the Producer’s Instructed Retail Value (MSRP) would have been $398,000.”

CBP was proper about two issues, at the very least: the earbuds shipped from Hong Kong, and they don’t seem to be Apple AirPods. However that is about all of the credit score you may give it. Judging by the images CBP itself shared in each the press launch and the tweet, the earbuds will not be in any manner counterfeit Apple merchandise. They don’t say “Apple” on the packaging, they don’t have an Apple brand anyplace, and they don’t characteristic another photographs or textual content linking them to Apple.

They’re as a substitute, in accordance by the field, fully respectable OnePlus Buds, in white, which promote for $79. The MSRP for the whole lot of two,000 is available in at $158,000—lower than half of CBP’s estimate for a cargo of Apple AirPods with a Wi-fi Charging Case.

OnePlus, based mostly in Shenzen, China, makes Android telephones and equipment. Its most up-to-date, the OnePlus Nord, obtained extraordinarily constructive opinions earlier this summer time for packaging high-end Android efficiency and design right into a $450 system.

Counterfeit items are an actual drawback, as CBP explains in its press launch. The company says that nationwide within the final fiscal 12 months, it seized about 27,600 shipments of counterfeit items, which might have been price about $1.5 billion in the event that they had been actual. Anybody who has ever shopped at Amazon or a dozen different on-line retailers is aware of how difficult it may be to search out real items, particularly when looking for one thing like a substitute charging cable. The faux stuff, along with irritating the businesses who’re being ripped off, might be genuinely harmful for shoppers.

Often, although, somebody making an attempt to promote a faux places some sort of effort into passing it off as the true factor, as a substitute of overlaying it in branding for a totally totally different, fully respectable product.

Replace 2:59pm EDT: After Ars printed this story, CBP responded to our request for remark by apparently doubling down on the seizure.

“Upon inspecting the cargo in query, a CBP Import Specialist decided that the topic earbuds appeared to violate Apple’s configuration trademark. Apple has configuration emblems on their model of earbuds, and has recorded these emblems with CBP,” an company spokesperson stated. “Primarily based on that willpower, CBP Officers at JFK Airport have seized the cargo beneath 19 USC 1526 (e). CBP’s seizure of the earbuds in query is unrelated to the photographs or language on the field. An organization doesn’t should put an ‘Apple’ wordmark or design on their merchandise to violate these emblems. The importer can have many alternatives by means of the adjudication course of to offer proof that their product doesn’t violate the related recorded emblems.”

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