The iPhone 11 Pro Max
Enlarge / The iPhone 11 Professional Max.

Samuel Axon

Italy has once more hit Apple with a effective for what the nation’s regulators deem to be deceptive advertising claims, although the effective is barely €10 million ($12 million)—a pittance from an organization like Apple.

This time round, Italy’s Autorita Garante della Concorrenza e del Mercato (AGCM) claims that Apple informed customers that many iPhone fashions are water-proof however that the iPhones usually are not as resistant as Apple says. In a single instance, Apple claimed the iPhone 8 was rated IP67 for water and dirt resistance, that means the cellphone may survive for as much as half-hour underneath three toes of water. However the Italian regulator says that is solely true underneath particular lab situations with static and pure water situations.

An announcement by the AGCM particularly names the iPhone 8, iPhone 8 Plus, iPhone XR, iPhone XS, iPhone XS Max, iPhone 11, iPhone 11 Professional, and iPhone 11 Professional Max. Presumably, the claims would additionally apply to the iPhone 12 line, however that line was solely simply launched to the market.

After naming the fashions affected and the precise claims that it takes concern with, the AGCM went on to say that the issue is exacerbated by the truth that Apple’s commonplace guarantee for iPhones usually doesn’t cowl unintended water harm. (AppleCare+, a significantly expanded guarantee service that Apple presents at further value, does.)

Whereas Apple lists IP67 or IP68 rankings for its numerous smartphones, its assist paperwork nonetheless advise customers to not submerge their iPhones. The regulator interprets Apple’s actions as an effort to place its greatest foot ahead in advertising, even because it acknowledges in its buyer assist channels that the truth is extra sophisticated than a easy score.

Like most of its opponents, Apple has recurrently been the topic of regulatory scrutiny on quite a few elements of its enterprise from European regulators specifically, but in addition from these in america and different areas.

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