AT&T's logo and stock price displayed on a monitor on the floor of the New York Stock Exchange in January 2019.
Enlarge / AT&T’s emblem and share value displayed on a monitor on the New York Inventory Alternate on Tuesday, Jan. 22, 2019.

AT&T misplaced 627,000 TV prospects in Q3 2020, an enchancment over earlier quarters as the corporate continues its try and promote the failing DirecTV division.

In earnings outcomes reported as we speak, AT&T mentioned it misplaced 590,000 “Premium TV” prospects, a class that features DirecTV satellite tv for pc, U-verse wireline TV, and the web service often known as AT&T TV. AT&T additionally misplaced 37,000 prospects from AT&T TV Now, the streaming service previously often known as DirecTV Now.

The Premium TV lack of 590,000 prospects in Q3 is one of the best end result since AT&T misplaced 544,000 subscribers in Q1 2019. AT&T’s Premium TV losses ranged from 778,000 to 1.16 million prospects per quarter from Q2 2019 by way of Q2 2020. AT&T presently has 17.1 million Premium TV prospects, down from over 25 million in early 2017.

“The decline is a major enchancment over prior-year traits,” AT&T CFO John Stephens mentioned in a name with traders as we speak.

The AT&T TV Now streaming-service lack of 37,000 prospects was additionally an enchancment, however AT&T is operating out of consumers to lose in that section. The service has 683,000 subscribers left from the 1.86 million it had two years in the past.

DirecTV nonetheless wants a purchaser

AT&T’s large TV losses spurred its ongoing try and promote DirecTV, which it bought for $49 billion in 2015. First-round bids for DirecTV reportedly valued the satellite tv for pc TV unit at round $15.75 billion. There have not been any main updates because the New York Put up reported two weeks in the past that AT&T “invited a handful of suitors into the second spherical of an public sale of the struggling satellite-TV broadcaster.”

The AT&T TV streaming service—which mimics cable TV with hidden charges, contracts, and massive second-year value hikes—is outwardly doing higher than DirecTV. AT&T does not report buyer losses for every service within the Premium TV class, nevertheless it mentioned that good points in AT&T TV “helped offset” the shopper losses in DirecTV and U-verse.

AT&T attributed the 590,000-customer internet loss to “decrease churn and [a] larger high quality base,” that means that fewer individuals dropped service and the shoppers who stayed are paying greater than those that left. Within the final quarter, the typical income per consumer for AT&T Premium TV went up from $124.98 to $130.55 per thirty days.


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