An Apple logo is surrounded by colorful concentric circles.
Enlarge / The promotional key artwork graphic Apple despatched out with its announcement about its October 13, 2020, product launch occasion.

Right here we’re once more, lower than one month after Apple’s September 15 occasion. Subsequent Tuesday, October 13, Apple representatives will take to the streaming stage to announce new merchandise in an occasion the corporate has monikered “Hello, Pace.” However what can we anticipate from the occasion?

Usually, Apple launches iPhones at a September occasion, but it surely did not this yr, probably due to COVID-related delays in its testing of the brand new gadgets. Reasonably, the September occasion was primarily concerning the Apple Watch (there was additionally a brand new, redesigned iPad Air, together with some companies bulletins and a barely modified non-Air, non-Professional, non-mini iPad).

All that’s to say that iPhones are very prone to be the celebs of Apple’s October present. Let’s get into what to anticipate from them—and what else we’d see on the occasion.

iPhone 12 and iPhone 12 Professional

If leakers, investigation into iOS 14 builds, and stories from usually respected publications like Bloomberg are to be believed, we’re in for probably the most vital iPhone overhaul in years—actually since 2017’s iPhone X.

Whereas it is often folly to attempt to get too predictive about what Apple means with its cryptic occasion names, “Hello, Pace” is prone to refer to 1 or each of the next two issues: the A14 chip and 5G connectivity. Each are anticipated in Apple’s new iPhones.

The A14 was already launched to the general public when Apple introduced the brand new iPad Air final month. The A14 features a six-core CPU with two high-performance cores and 4 effectivity cores, in addition to a {custom} GPU and a 16-core neural engine for machine-learning duties.

Whereas it would not appear like the A14 is dramatically quicker than the A13 present in final yr’s flagship iPhones, it’s going to proceed Apple’s lead in efficiency over most competing gadgets. As for 5G, Apple’s opponents have already began leaping on that bandwagon of late, and Apple is predicted to go all-in, providing 5G in all of its new iPhones this season.

5G is unlikely to make an enormous distinction for many customers proper now, given the nascency of 5G networks in most locations. However relying on its implementation within the iPhones, it could be good for the long run.

Apple's A14 chip was announced in September 2020 alongside an updated iPad Air.
Enlarge / Apple’s A14 chip was introduced in September 2020 alongside an up to date iPad Air.


Stories have mentioned that the brand new iPhones will are available in 4 completely different fashions throughout three sizes. 2019’s iPhone 11 will see two successors: one with a 5.4-inch display, and the opposite at 6.1 inches. In the meantime, the iPhone 11 Professional shall be obtainable in 6.1-inch and 6.7-inch variants.

All 4 fashions will undertake a design and aesthetic just like the iPhone 4, iPhone 5, and up to date iPad Professional and newly introduced iPad Air in that they are going to have flat edges. The 2 lower-end fashions shall be product of glass and aluminum, whereas the higher-end ones shall be glass and stainless-steel.

Beneath: The iPhone 11 Professional Max. The following high-end iPhone could also be even larger.

We’re undecided what to anticipate when it comes to digital camera options, aside from the chance that at the very least the higher-end telephones will embrace the lidar sensor that appeared on this yr’s iPad Professional refresh. The sensor would help new or improved computational pictures and augmented actuality options and apps.

There’s one different doubtlessly bombshell bit of stories concerning the new iPhones: analysts and leakers alike have been saying for months that EarPods, Apple’s low-cost wired headphones, wouldn’t be included within the field with any new iPhone. If true, Apple is prone to wrap this in an environmentally pleasant, anti-waste justification, similar to it did with omitting the charging brick from the brand new Apple Watch packing containers.

Apple Silicon Mac

This June, Apple introduced that it will start (very regularly) shifting away from Intel’s CPUs in new Macs in favor of its personal custom-designed, ARM-derived silicon just like that discovered within the iPad Professional. It additionally mentioned that the primary of the Macs operating on these chips (that are dubbed “Apple Silicon”) will arrive by the top of 2020.

That makes the Apple Silicon Mac the one already confirmed product we’d see on October 13. Nevertheless, there is not any assure it is going to be at this occasion. The corporate may choose to announce it in November or December as an alternative.

In any case, we do not but know something concerning the new Mac apart from the truth that it’s going to have Apple Silicon. Will or not it’s a low-end MacBook or a beastly high-end machine? We would wager the previous—maybe a return of the MacBook (sans “Air” or “Professional”) product line. However that is simply an informed guess.

Beneath: Images from the Apple Silicon announcement at WWDC 2020.

Apple despatched builders a machine made particularly for creating and testing Mac apps on Apple Silicon earlier this yr—it was primarily a Mac mini with an iPad Professional chip inside it—however there is not any proof the system was a harbinger of which product will get a client launch first.

An Apple Silicon Mac on the MacBook, MacBook Air, or Mac mini degree would seemingly outperform low-end Macs with Intel CPUs (based mostly on iPad Professional benchmarks). Meaning Apple’s “Hello, Pace” tagline may additionally apply to a brand new Mac.

Additionally—we’re not including a definite part for this thriller merchandise since, if it does occur, it is prone to be a minor specs bump and should not even be talked about on the occasion—Apple is because of refresh the Intel-based, 16-inch MacBook Professional within the subsequent month or two.

We consider it is unlikely that would be the first product to go Apple Silicon, although, on condition that the 16-inch MacBook Professional is extensively utilized by content-creation professionals who depend on software program that won’t have been rebuilt for the brand new structure but.


It is principally a operating joke now that this could be the occasion the place Apple lastly broadcasts AirTags, one of many firm’s all-time worst-kept secrets and techniques. However right here it’s once more: this could be the time.

Based mostly on leaks, dependable stories, and even proof buried in iOS, AirTags can be Apple’s competitor to Tile—little bodily tags which you could observe with location companies like GPS. In a single use case, you possibly can connect an AirTag to a worthwhile to verify you could find it if misplaced.

Early leaks prompt AirTags would additionally supply augmented actuality options, permitting the proprietor to search out them with a heads-up-display-like AR view on their iPhones, iPads, or (sooner or later) AR glasses. They could additionally work with the U1 ultrawide-band chip that has been considerably mysteriously included in latest iPhones.

AirPods Studio

A Bloomberg report a couple of months in the past described new, over-ear headphones that may carry the Apple model title, versus Beats branding. They’d in all probability come at a value level just like that of the Beats Studio3 ($350).

Like their Beats brethren, the brand new Apple headphones (probably referred to as AirPods Studio) would function superior energetic noise cancellation and sound high quality in comparison with what we obtained within the in-ear AirPods Professional that launched final yr. The identical report claimed these new headphones shall be modular, permitting customers to swap out the ear pads, amongst different issues.

Beneath: AirPods Professional.

We’re not sure of the timeline for saying these headphones, however alongside new iPhones would appear to be ideally suited.

HomePod mini

We all know even much less a couple of new HomePod than we all know concerning the new headphones, however stories from a number of publications and sources have mentioned that Apple plans to introduce a smaller, cheaper HomePod to compete with lower-end audio system from Amazon and Google.

Presently, the HomePod is priced up in opposition to the costliest choices from these two opponents. Reviewers have usually mentioned the HomePod was a winner when it comes to audio high quality however not sensible speaker options.

Beneath: The unique HomePod.

A less expensive speaker would seemingly sacrifice that audio high quality to carry Siri to extra individuals. However other than privacy-policy variations, it isn’t clear why many shoppers would select a low-end HomePod with Siri over a Google Dwelling speaker with Google Assistant or a tool with Amazon Alexa on condition that these assistants are extra helpful and correct than Siri right now.

However we’d be taught precisely what Apple’s argument is for the brand new speaker at subsequent week’s occasion.


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